Wednesday February 4 is the Media Evolution event with Chris Andersson among other great minds on the speakers list.  The night before we host a meetup (á la Topspin) together with our friends at What's Next for all of which have already landed in Malmö. The set up is laid back and the place is the city's most international cooking Hilton (where the chance is high that you encounter a medium-sized enterprise from a remote part of Sweden on a business trip).  Internet-friendship in all the glory, but few things are as ...Read More

This post is a part of the blog race that is taking place prior to the Media Evolution event (featuring Chris Anderson) in Malmö on February 4.  I and my music label is the living proof that you can spread great art over the world and create a profit for musicians without having anything to start with. That it's possible to build a music label in the twenty-first century and be a part of, and drive, the music climate from down the tail. So how did we succeed? We gave much of it away for free. ...Read More

In 2003-2005 Myspace grew big among musicians that wanted channel to reach possible fans that was easy to set up and use. It almost completely destroyed the need of an offical website. Myspace provided space for music, tour dates etc that the official websites also had but more importantly it added some tools for direct communication and possibilities for users to connect across the platform. The success of Myspace powered the need for a close relationship between artists and fans. The official website appeared as obsolete and a testament of a ...Read More

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As a music label manager I am constantly thinking of new ways to develop my company and increase the spreading of the music we're engaging in. As a small label that is existing because of the internet we've always been good at using all the powerful tools that has been made available to us at zero cost. We have always believed that the music is our best marketing tool. Therefore, we are keen to spread free music around us, and urge others to send it to their friends. Ctrl-C + Ctrl-V ...Read More