This morning the Swedish streaming music service Spotify was launched. I’ve been a beta tester for one and half year and has been longing for this day ever since. Spotify is a service that takes a shot on “piracy” and is doing so be using a technical shift (songs stored on a server instead of your harddrive accessed via good filter application) to offer something new. I am glad that music labels have finally embraced this try and think it will work really well. The service contains many of the feautures we at Digital Renaissance has put forth as crucial in future ways of present and sell music.

    - Music stored on somebody elses server. Streaming music is the technical shift that outdates downloading.
    - Low threshold. Spotify uses a diversified payment model where it’s free to use if you accept advertising.
    - Social aspects. Users can create, share and collaborate on playlists.
    - Context. Spotify aggregates biographies from All Music and Wikipedia and suggest similar artists.

In contrast to Myspace Music Spotify is launching with both major label and indie music. They have contract with EMI, Warner, Universal, Sony/BMG, Bonnier Amigo, Merlin and The Orchard.

Spotify is also looking to get a grip on the real killer application – streaming music in mobile phones. They are hiring Symbian 60 developer.

At this point Spotify is not containg all the music ever recorded but they are surely working on it:

“We are constantly adding albums and tracks to Spotify and want to offer our users all of the music in the world. We aim to release an uploading platform relatively soon so that content owners can partner with us easily.”

Spotify – the story from Spotify on Vimeo.