The current hype regarding online video is around streaming and streaming services. Hulu was amongst the first to offer a broad range of content in good quality when it came earlier this year and now claim to serve millions of streams every day.

Numbers are starting to come in and so far it looks like they attract a lot of consumers though studios say they have difficulties to monetize the free viewings.

So exactly how well do free perform versus transactional viewings?

I recently got some numbers from one company who trials both paid and free ad supported video on demand. They tested only 3 films with ads but claim the daily viewing went up on an average of 12 times as opposed to the paid viewings.

While it’s might be early to draw too many conclusions it’s indeed interesting to see the huge difference in viewings.