Take a look at these pictures: Hasselblads empty head office
It’s pictures of the abandoned head office of legendary camera maker Hasselblad in Sweden, taken by an Urban explorer that takes pictures of abandoned places.
The caption to the images are in Swedish, some of them goes like this, freely translated:
“The head office of Hasselblad is EMPTY! What happened? Did lighting strike?
- Moores law struck
The law was formulated by Gordon Moore in 1965. He did an observation: it was possible to do computer chips twice as powerful every 18th month, to the same price. Three years later Moore founded Intel corp. The company has made the fulfilling of the law to its business idea.
Another way to express the law is to say that the price of computer power is cut in half every eighteenth month. Everything is constantly getting cheaper.
Gordon Moore has said that the most fantastic thing with the transistorbased technique is that it’s constantly manage to conquer and change new industries and new markets.
….
Many people have misjudged and misunderstood the force in this incredible growth.
The key to understand the development lies in a simple connection. When the production doubles, the cost is cut by half. The change is ongoing…
…..and the one that stands still gets to see the values of its products to be cut in half in about 18 months. In that way, the digital technique is the worst value destroyer in history.”
Hasselblad has now been bought up by a japanese-danish company and after many turns Hasselblad cameras are on the rise again. They did the mistake to stop developing digital cameras in 1997 and that’s why the head office got abandoned in the first place.
The pictures of the Hasselblad office is a strong visual example of what digitalization does with the real world. The captions to the pictures are also well put. Money quotes for me are: “transistorbased technique ..constantly manage to conquer and change new industries and new markets.” and “the one that stands still gets to see the values of its products to be cut in half in about 18 months”. If one really takes in and reflect upon those two quotes, a business model that duplicates the feeling of getting it for ‘free’ seem to be the only way forward for everything that can be digitalized. Summary: Digitalization taketh away and digitalization giveth.
One would be curious to hear Major labels and Major studios explain how they view Moores law and the relation of the law visavi the price of CDs and DVDs or the cost of Mp3s and movies online. I could pose a question here if major labels and major movie studios are running along with Moores law or if they are standing still. That is not what is on my mind though. What I am wondering is wich head office is up next for Urban exploration. Universal? Emi? Warner Brothers?
