“Every six hours the Sound Index crawls some of the biggest music sites on the internet - Bebo, MySpace, Last.FM, iTunes, Google and YouTube - to find out what people are writing about, listening to, watching, downloading and logging on to. It then counts and analyses this data to make an instant list of the most popular 1000 artists and tracks on the web. The more blog mentions, comments, plays, downloads and profile views an artist or track has, the higher up the Sound Index they are. So, the Sound Index is a music buzz index controlled entirely by the public.”
Sound Index is far from the perfect solution with loads of services and protocols missing. But it sure is a good start that can be built upon. We believe that an accurate “internet chart” is important for the swift from physical products to digital files and streams as the mainstream sound carrier. Rolling Stone is writing that “CD sales are no longer the yardstick the band uses”. For sure, and the rest of the business should stop counting plastic discs as well.