We are exited as hell and the time has come to start this digital renaissance. So here we go with a long passionate text, slightly edited, written at the beginning of this year.
What’s up in the contemporary world of culture? One thing is for sure, what is lacking is not more complicated shit for people. If you do not know what complicated shit translates as in the music biz we will give you a short tutorial here. Complicated shit means having trouble copying songs you bought to a friends harddrive or having trouble copying it period. Complicated shit means paying 1 dollar or more (since the dollar is worthless nowadays you would pay more in the world that is not participating in fucking things up in Iraq) for one song. Complicated shit is paying 1 dollar for each song that you need if you need a lot of dollars for drinking and other things of lifes necessities. If you grandpas ruling the music biz happen to read this we can explain that drinking is the same life necessity to young people as pacemaker. Close your eyes and think of how much you loved that smoke you got in your rationing pack during WW2. Drinking for young people today is something like that. Complicated shit is in short having to deal with a business model so out of touch with what you need that you are having serious problems with coming up with something you need so little as the current mp3 store model.
In no other area than the music biz would a business model as the mp3 store look today survive. However, since the ones supplying the content for the mp3 stores have very deep pockets, they can flog that dead horse forever and ever. And another obsticle for change is the hierarchy in the music biz. See, the music biz is run by 4 people. The CEOs of the major labels. And those kids don’t like each other. The only thing they seem to agree on 100% is that they don’t like people that like music that much. They like money though and the goal of them all is to be bigger than Universal and Universals goal is to buy the world.
The CEOs of the major labels decided in 1999 that they didn’t like Napster and that the best way to handle the new situations was to give a really good shot to turn the world into North Korea. Since then nothing has changed. One of our biggest interest by far is North Korea. We would LOVE to go there. To live there sucks though. We know that because we, you know, read books written by journalists and smart people and stuff. The CEOs of the major labels probably read books too. It would just be blablablaing to sit here and say that they don’t read books. However, they do not do a shit in the real world. Why should they? They are all too busy creating false worlds on TV with fake useless artists, doing worthless things, and making big bucks of it too! We also think that they have made this anti-stance/war-on-filesharing-thing as a part of themselves. Talking about it at dinners with friends and at parties and conferences with colleagues to the point where they can’t change. It’s a part of them now. A part of their not so-real world.
In the real world (not MTV) though, people are doing things like downloading songs. Downloading songs is far beyond just downloading. It’s the way the culture of the western society is built today. Downloading is how young (and the not so young) fulfill themselves today. Downloading is building legacy. Legacy for artists. It’s what is happening in the real world (not MTV).
Music can be sold and bought on the internet. But only with creative knock-down ideas that flows with the stream of development, using what is happening as opposed to working against it. The ideas need to roll with the chaotic ways music is going on the Internet. It could work, with an idea that has passion and love, sex, money (armani, a-a-armani) and maybe some religion, justice and death. Yup, the PSB wisdom works in all fields. Girls, boys, arts, pleasure. See? It’s all there, just up for grabs! NY, NY. Uh-uh
In other news, the EU-commission has made a statement how to make the music biz develop and flourish. The way forward is of course DRM and tougher laws. Yes! We are gonna party like it’s 1999! Ah, the EU-commission. You didn’t need this in Sweden can we tell ya! You have a serious reputation and popularity problem here. If we would to vote about the EU again every day for the next 20 years it would probably be ‘no’ every day. Not that we here at Hybris are that opposed to the EU we should add, hey co-operation is the best way forward. Maybe sounds a bit hippie-ish in these times of individualism, but it’s the truth and nothing but the truth. Keep that in mind pretty please with sugar on top EU-commission? Try to co-operate with your population. Trying to master the citizens in this particular issue is a waste of time. The war is lost, if there ever was one. Wasn’t it just a slaughter after all. Like David vs. Goliat only David did bring his friends to the party. And a dancefloor just to rub it in your face.
As a round up, we like to share our view of surveillance and shit: the UK got it wrong, the US got it wrong, Saudi arabia got it wrong, Iran got it wrong, North Korea got it wrong, Stockholms Lokaltrafik got it wrong, the EU seems to be getting in line of getting it wrong. Sweden got it right. We were right in having sparse monitoring of our citizens digital and physical doings, having very few surveillance cameras, restricting different government bodies to co-run registers and having strong integrity laws. At the same time we have high transparency in the public sector. All this is very good because the little guy knows what the big guy knows and what the big guy doesn’t know. We have said this before, but since no one is listening, we say it again: the less control you apply, the more control you get. The only way to control is by little control. One more time for baby Bush jr types: You can only get trust by trusting other people. You earn it. Not by intimidating and bullying them. Once they are out of high school, they will go to collage, get degrees, run DC-hubs, build torrentsites, start making you clean their cars and make their hamburgers ETCETERA.
In the end it all boils down to this: the current ideas has failed, the current laws and regulations prevent new good ideas to develop. There need to be a new world order, one where the backbone is not made in 1984 but in 2008.
There need to be a Digital Renaissance. Renaissance is the french word for rebirth. It was a cultural movement that brought us out of the middle ages and into the future and then some with a vengeance 4.0 style. The world adjusted to this cultural movement. It is time for the world to adjust into The Digital Renaissance.
Well, if you read this far, you’re probably really interested in Digital Renaissance. You can look forward to more inpiring texts like this. Welcome.